Apple will begin to sell a new 8-inch version of its tablet dubbed the iPad mini in US stores on Friday to compete with other smaller tablets including the Google Nexus 7, but it set a high price tag os $329 that could curb demand.
The 7.9 inch tablet marks the Apple's first foray into smaller-tablet segment. Apple hopes to beat back incursions onto its home turf of consumer electronics hardware, while safeguarding its lead in a larger tablet space.
Apple Chief Executive Tim Cook and marketing chief phil Schiller took the wraps off the new tablet, which essentially has most of the functions and features of the full-size iPad but smaller.
Priced at $329 for a WiFi only model, the iPad mini is a little costly, but some analysts see that as a bid to retain premium pricing levels. The focus on growing competition was evident as Schiller - at the iPad mini's launch event, compared the iPad mini with Google's Nexus 7 tablet, citing featire by feature why the new Apple device was superior. It is unusual for Apple to single out a specific competitor in its product launches. "Theirs is made of plastic," Schiller said, referring to the Android tablet. "The entire Android product is thicker and heavier."
In a surprise move, Apple also announced a fourth-generation full-sized iPad just six months after unveiling a third generation device to much fanfare. The latest tablet, which again sells for $499, is faster and slimmer and comes just days before Microsoft is due to show off its own "Surface" tablet.
Apple also unveiled thinner MacBook Pro with a Retina display.
iPad mini
|
Nexus 7
|
iPad 4th Gen
|
iPad 3rd Gen
| |
Screen
|
7.9-inch 1024x786 display
|
7-inch 1280x800 HD display
|
9.7-inch 2048x1536 display
|
9.7-inch 2048x1536 display
|
Front camera
|
1.2 Megapixel
|
1.2 Megapixel
|
1.2 Megapixel
|
1.2 Megapixel
|
Back camera
|
5 Megapixel
|
NA
|
5 Megapixel
|
5 Megapixel
|
Battery
|
Up to 10 hours
|
Up to 10 hours
|
Up to 10 hours
|
Up to 10 hours
|
Weight
|
312gms
|
340gms
|
662gms
|
662gms
|
Memory
|
16GB or 32GB or 64GB
|
8GB or 16GB
|
16GB or 32GB or 64GB
|
16GB or 32GB or 64GB
|
RAM
|
512MB
|
1GB
|
1GB
|
1GB
|
Processor
|
Dual-core 1 GHz
|
Quad-core Tegra 3
|
Quad-core 1.5GHz (speculated)
|
Dual-core 1 Ghz
|
Size (HXWXD)
|
200x134.7x7.2mm
|
198.5x120x10.45mm
|
241.2x185.7x9.4mm
|
241.2x185.7x9.4mm
|
Connectivity
|
WiFi-n, Bluetooth, 4G LTE
|
NFC,WiFi-n, Bluetooth
|
WiFi-n, Bluetooth,4G LTE
|
WiFi-n, Bluetooth,4G LTE
|
Connector
|
Lightning connector
|
Micro USB
|
Lightning connector
|
30-pin connector port
|
OS
|
iOS6
|
Android 4.1
|
iOS6
|
iOS6
|
Other features
|
Microphone
Accelerometer
Ambient light sensor
Gyroscope
GPS
|
Microphone
Accelerometer
Gyroscope
GPS
|
Microphone
Accelerometer
Ambient light sensor
Gyroscope
GPS
|
Microphone
Accelerometer
Ambient light sensor
Gyroscope
GPS
|
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