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First Drive: 2011 Mercedes-Benz E-Class Cabriolet is a smooth Spanish Fly(er)

Convertibles have long been something of an acquired taste. Devotees steadfastly defend the unique sensation of elemental motoring that can only come when plugged in to one's surrounding breezes, noises and smells. Conversely, detractors have traditionally lambasted droptops for their lackluster foul weather performance, added weight, vulnerability, and creaky, ill-handling platforms. And while the naysayers may have had a point in the era of tonneau-covered British roadster pilots with their tepid heaters, dubious structural rigidity and leaky, masochistic roof mechanisms, modern topless numbers like this 2011 Mercedes-Benz E-Class Cabriolet give lie to the idea that convertibles make lousy year-round companions.

Mercedes-Benz has long since memorized the four-seat convertible script. Hell, they probably wrote the damned thing. Benz has built dozens of different ones over the years, so it stands to reason that company engineers have approached their new E-Cabrio with a pretty reliable checklist of attributes. Primary among their concerns? A luxurious and well-sheltered interior. To that end, not only has Stuttgart mated an inch-thick canvas top with startlingly good sealing capabilities to a suitably robust chassis, it has kitted out its latest baby with all manner of draft-dodging technologies, including a new feature called Aircap. The system consists of a motorized airfoil that deploys from the windshield header in tandem with a power-actuated rear wind blocker that rises with the rear headrests to reduce in-cabin air turbulence. We've seen riffs on both elements before, but never with one-touch simultaneous deployment.In addition to Aircap technology, the E-Cab offers a much-improved version of its Airscarf in-seat neck vents, seat warmers and a trick HVAC system that automatically compensates for whatever position the top is in. Benz marketing types at the car's launch on the Spanish island of Majorca promised us that their new convertible is a four-seasons vehicle for four passengers, and after a couple of days in the saddle, we are ready to concede their point.

Firstly, in an age where many luxury marques are forsaking the cloth in favor of Rube Goldbergian retractable hardtops, we applaud Mercedes for not fully succumbing to the trend it actually kickstarted with the SL roadster back in 1990. Not only does E-Cab's 'acoustic' softtop seal out the weather and din of the outside world just fine, it looks much better while doing it. Four-place tin roofs like those on the Lexus ISC and BMW 3 Series tend to have awkwardly prominent panel seams and the spatial requirements of filing away their tops often has a nasty effect on body proportions (to say nothing of trunk space). The Benz suffers no such injustices, and it looks quite striking regardless of whether or not it's wearing a cap.Admittedly, some of us on staff still haven't warmed to the new E's rectilinear headlamps and H-E-double-hockey-stick LED running lamps, but the car's profile remains decidedly rakish, with ample visual thrust provided by the swollen rear fenders and angled character line. The rear taillamps are perhaps a bit generic in form, but the trunklid 'point' is a nice extension of the character line on the hood and the dual rear exhaust tips are well integrated into a blacked-out recess that curbs visual bulk.

Whether the top is up or down, the interior is a fine place to be. Truth be told, we didn't notice a great deal of improvement when the rather gawky looking Aircap winglet was deployed during open air motoring. Don't worry, you can't see it from the inside, but even so, there's not a drafty perch in the well-furnished house. Better still, gone are the days when a studied eye could find evidence of Benz beancounter cost-cutting in the cabin, and even the base model gets the aforementioned Aircap, along with dual-zone HVAC controls, leather and walnut trim.At our first opportunity, we absconded with a top-rung V8-powered E500 Cabriolet (to be badged E550 when it comes to the States in May) and went hunting for entertaining coastal winding roads – tarmac that was in abundant supply thanks to Majorca's tidy dimensions and thin off-season traffic. While we couldn't access some of the area's most celebrated roads (Xynthia, the very windstorm that nearly scuttled our man Harley's Jaguar XJ drive in Paris had caused rockslides and downed trees that made obstructed key passage points), very few of the Spanish island's surface roads we encountered ran straight for longer than the length of an olive grove, and some of the more mountainous stretches we traversed had the sort of blind zig-zags that have locals honking their horns to announce their presence before rounding a bend.

Other than on a few lengths of motorway, we never really had the chance to sample the ample reserves of our E-Cab's 5.5-liter V8, but it was pleasing to have that much power and torque (382 horses at 6,000 rpm and 391 pound-feet from 2,800-4,000 rpm) at our disposal all the same. Further, the seven-speed automatic didn't hunt around as some gearboxes with as many cogs are wont to do in hilly country – the computers simply picked the right gear and stuck with it, rendering our sport pack-equipped car's pull-tab paddleshifters all but unused.In addition to copious amounts of added support (reinforced A-pillars, "plug-in" B-pillars, floor buttresses, etc.), our German friends have sought to allay safety concerns with pop-up rollbars, seven airbags (including Benz's first headbags in a cabriolet), seatbelt pretensioners, as well as available preventative measures including 'Attention Assist' drowsiness detection, Distronic Plus active cruise control, and so on. As with the coupe, the chassis and its attachments are an artful hodgepodge of C-Class and E-Class bits, and impressively, company officials tell us that the resulting structure is as safe in a rollover as its tin-top counterpart.

Given that your average Majorcan meteorologist's calendar is filled with happy-faced sunshine icons for upwards of 300 days a year and there isn't much of a local trucking industry, we didn't exactly have the chance to assess the chassis' fortitude on bad roads, but we have every reason to be encouraged. Still, in the interest of further verifying Benz's 'four-seasons' claim, we're curious to see how the car's rear-drive power delivery and various electronic nannies (traction control, stability control, electronic brakeforce distribution, etc.) will cope with icy surfaces after swapping the 18-inch Pirelli P-Zero footwear for a set of snows. Perhaps we'll get the chance to find out next winter. In the meantime, Mercedes officials tell us that there are no plans to market a 4Matic all-wheel-drive variant of the Cabrio, ceding that niche of the market to the likes of Audi.While impressively comfortable, swift and – with V8 power – in possession of a nice top-down burble as backing vocals, the E-Cab still isn't the sort of machine that will cause the 'red mist' to grab your Inner Stig by his HANS device – it's a more relaxed affair than all that. No need to white knuckle the steering wheel, there's good weight and reasonable feel to the rack-and-pinion system, and all of the hidden extra scaffolding has done its thing to minimize cowl shake and unnecessary drama. Rather than try to do something undignified like catch that rogue in his M3, it's better to lower the top in a scant 20 seconds – at speeds up to 25 mph – and revel in the countryside, sample the audio system, or perhaps enjoy a conversation with three of your friends (the rearmost occupants ideally not being quite as leggy as your front-seat companion, just as God intended).

To be clear, it's not that the E-Cab isn't up to a good grab-by-the-scruff shagging, it's just that with its more relaxed demeanor, it doesn't encourage that sort of behavior, much less cry out for it. In fact, we suspect that buyers would do well to save a few bucks and simply go with the less costly – and weighty – V6-powered E350. We've got nothing against the V8, but we figure that the 3.5-liter's 268 horsepower and 258 pound-feet should provide more than enough starch in this car's trousers. By lopping off a couple of cylinders, North American customers will lose some AMG body tweaks (the front fascia goes from a 'frown' to a 'smile,' etc.) as well as the cross-drilled rotors shrouded by 18-inch alloys, paddleshifters and the obligatory 'sport' button that firms up the suspension and tweaks the gearbox and throttle responses, but we're sure you can tough it out – especially at an estimated cost savings of around $8,000–$9,000. About that – Mercedes hasn't officially announced pricing yet, but we've been advised to expect something in the neighborhood of $58k for the E350 and $67k for the E550.If you're concerned about such things (or at least the appearance of such things), official EPA fuel economy figures haven't been released yet. For comparison's sake, the 2010 V6 coupe is rated at 17 miles per gallon in the city and 26 highway, and the V8 checks in at 15/23. Both droptops are heavier by a couple of hundred pounds due to their additional bracing, so we'd bet on around a single MPG drop in each cycle...

One more thing: A 290-horsepower direct-injected version of the 3.5-liter is expected next summer, something that ought to further dent the V8's attractiveness. For the moment, though, Mercedes says to expect 0-60 mph in 5.1 seconds for the E550, with the E350 taking an additional 1.2 seconds to achieve the same milestone. Both cars are limited to a toupée-compromising 130 mph.Still searching for something a bit more hardcore from the House of the Three–Pointed Star? We'd suggest binning the rear seats and going with an SLK55 AMG, or perhaps waiting until the execs in Stuttgart slip a few E Cabrios onto a truck bound for Affalterbach. Either way, before you dismiss Benz's latest effort, understand that there's a certain type of stateliness and undeniable pleasure that's achievable only when motoring around in a relaxed luxury four-place convertible. And thanks to advances in technology found in cars like the E-Cabrio, that ineffable joy promises to be had in any season and without penalty.

Rolls Royce Ghost on display in India

Rolls-Royce Ghost would be displayed for the first time in India on Friday, November 20. Ghost is priced at 2.5 crore, a high end model Phantom costing Rs 4.4 crore was launched in the international market.

FAMED CARMAKER Rolls-Royce Motors recently launched Ghost, which would be displayed for the first time in India on Friday, November 20. The 2.5 crore car, which has been compared by the company to a sports jacket, would be put on display in the capital at the Grand Hotel, Vasant Kunj. Its launch was first announced three years ago, in the 2006 Paris Motor Show. The car was merely hinted to the media as RR4, which increased anticipation. Last year, the company released sketches of the car, which showed that it had some changes from the conventional Rolls Royce cars. Chief Designer Ian Cameron had remarked, “The RR4 is more informal... with a greater emphasis on driving. In design terms, this is expressed through its slightly smaller dimensions, yet with powerful, purposeful proportions.” The Ghost, subsequently, has a centre opening door configuration, with hand crafted interiors and grill. “We wanted something less formal and pretentious and more everyday,” says Colin Kelly, Director Rolls-Royce Motor Cars Asia Pacific. At the time when the company began thinking about the Ghost, no one knew that the economic meltdown was just around the corner. Even after the global recession took hold, Rolls Royce remained enthusiastic and hoped that the car would remain successful. The fact that the company's sales were still high, only ensured them that they would remain strong in the face of the economic crisis. However, the economic downturn eventually caught up with them, with sales dropping by as much as 34 per cent. It was still hopeful for a good launch. ”We first launched at the Frankfurt Motor Show in September this year. We saw the mood of the people was upbeat,” says Kelly. As compared to the Phantom, a high end model costing Rs 4.4 crores, that was launched simultaneously with the Ghost, the company expects that the sales of the latter would buoy those of the Phantom. “For every two Ghosts that we sell, we’ll sell one Phantom,” admits Kelly. In India, the company has focused on the chauffeur driven segment of the population and hopes to sell 50 cars here. The company historically has had a big market in the nation, as its cars were the preferred mode of transportation for the royal families in the pre Independence time. However, post independence, this market has lessened considerably. Last year, the British car maker sold only about 14 cars here. Apart from this, the fact that the company does not believe in routine marketing and advertising activities, may further hamper its chances as compared to other luxury car brands who have made a niche for themselves in the country. Kelly said, “We are a small company. We don’t have money for advertising; so we rely on the media to tell our compelling story,” says Kelly. To do its bit, Rolls Royce participates in all car shows. Its main promotion, however, is maintaining good relations with high end dealers, who in turn, direct wealthy customers to their showrooms.

Rolls-Royce's Spirit of Ecstasy

The 'Spirit of Ecstasy' is the name of the mascot on Rolls-Royce cars. It is in the form of a woman leaning forwards with her arms outstretched behind and fluttering cloths run from her arms to her back, which looks like wings.This Lady, often called "Emily", "Silver Lady" or "Flying Lady" has adorned the front of Rolls-Royce automobiles for the past century is modeled on a real woman; she is Eleanor Velasco Thornton.There is a story behind this famous Rolls-Royce mascot. Eleanor Velasco Thornton was the beloved of automotive pioneer John Walter Edward Scott-Montagu and the editor of the illustrated magazine The Car. Eleanor was Lord Montagu's secretary, and their love was to remain hidden, limited to their circle of friends, for more than a decade. The reason for the secrecy was Eleanor's impoverished social and economic status, which was an obstacle to their love. John Walter Montagu, succumbing to family pressures, married Lady Cecil Victoria Constance, but the secret love affair continued. Eleanor died on 30 December 1915 while she was accompanying Lord Montagu on his journey to India.Lord Montagu commissioned his friend Charles Robinson Sykes to sculpt a personal mascot for his Rolls-Royce Silver Ghost and Sykes chose Eleanor Thornton as his model. Sykes originally crafted a figurine of her in fluttering robes, pressing a finger against her lips, to symbolise the secrets of their love. The figurine was consequently christened 'The Whisper'.The very first Rolls-Royces did not feature radiator mascots; they simply carried the Rolls-Royce car logo. Claude Johnson, the then managing director of Rolls-Royce Motor Cars, was given to see that all Rolls-Royce cars come with appropriate mascot. He turned to Charles Sykes to produce a mascot which would adorn all future Rolls-Royce cars and become generic to the marque, with the specifications that it should convey "the spirit of the Rolls-Royce, namely, speed with silence, absence of vibration, the mysterious harnessing of great energy and a beautiful living organism of superb grace..."Charles Sykes felt that a more feminine representation might be apt and chose The Whisper as the mascot of all Rolls-Royce cars. He decided to modify 'The Whisper' into a version similar to today's; 'The Spirit of Ecstasy'. He called this first model The 'Spirit of Speed'. Charles Sykes called it "A graceful little Goddess, the Spirit of Ecstasy, who has selected road travel as her supreme delight and alighted on the prow of a Rolls-Royce motor car to revel in the freshness of the air and the musical sound of her fluttering draperies." He presented the mascot to the company in February 1911.Sykes' signature appeared on the plinth and was either signed "Charles Sykes, February 1911" or "Feb 6, 1911" or "6.2.11". Even after Rolls-Royce took over the casting of the figures in 1948 each Spirit of Ecstasy continued to receive this inscription until 1951.Over the years "The Whisper" evolved to the current "Spirit of Ecstasy" also known as "Ellie in her Nightie," suggesting Eleanor's influence as Charles Robinson Sykes' muse.
Henry Royce, one of the two founders of Rolls-Royce, was ill during the commissioning of the 'Spirit of Speed'. He did not believe the figurine enhanced the cars, asserting that it impaired the driver's view and was rarely seen driving one of his company's vehicles adorned with the mascot. Hence, Royce made sure it was officially listed as an optional extra, but in practice it was fitted on almost all cars after that year, becoming a standard fitting in the early 1920s.As automobiles change with time, the Spirit of Ecstasy was no exception. It was silver plated from 1911 until 1914 when the mascot was made with nickel or chrome alloy to dissuade theft. The only departure from this came in Paris at the competition for the most apposite mascot of 1920, where a gold-plated version won first place. Gold-plated versions were subsequently available at additional cost.Although it seems unchanged, the mascot had eleven main variations in its life. Lowered height of coachwork forced subsequent reductions in the mascot size. Consequently, several alternations in the original design were made. Sykes was once again commissioned by Rolls-Royce in the 1930s to make a lower version of the mascot to suit the sports saloons.The 'Kneeling Lady' mascot was unveiled on 26 January, 1934 and was as undeniably a reflection of Eleanor as it was a symbol of the Rolls-Royce. It also bore on the plinth the inscription "C. Sykes, 26.1.34", the date when the first piece was finished. This version was, however, discontinued after the Silver Wraith, the Silver Dawn and Phantom IV models, in favour of a smaller version of the original standing mascot, and so it remains to date.In the United States the mascot is called 'The Flying Lady'. The Flying Lady was a modified version of The Spirit of Ecstasy figurine to make it bow a little farther in order to protect the bonnet.Today's Spirit of Ecstasy stands at 3 inches and, for safety, is mounted on a spring-loaded mechanism designed to retract instantly into the radiator shell if struck from any direction. There is a button within the car which can retract/extend the emblem when pressed. She can be made of highly polished stainless steel, sterling silver or 24-carat gold, the sterling silver and gold being optional extras.The only two Rolls-Royces this mascot does not appear on currently is the first Phantom IV delivered to the then Princess Elizabeth in 1950 and Princess Margaret' 1954 Phantoms IV.The Spirit of Ecstasy is certainly the most attractive and probably the best known motor car mascot in the world.

Audi R4 production version rendered

At this year’s Detroit Auto Show, Audi unveiled a new version of the e-Tron concept car, a preview version of the future R4 sports car and they received an overwhelming amount of feedback. To not build a vehicle that created that much of a stir would be a conceptual nightmare and everyone seems to know it except for Audi. To build it or not to build it has been on ongoing struggle the company has dealt with since the debut of the VW BlueSport roadster which was supposedly the original concept for the R4 production vehicle. Yes, it’s a very confusing back and forth of emotions. Needless to say, the Audi R4 needs to arrive and, inspired by that concept, this is a new rendering of the production version.
The R4 will be built on an entirely new platform previewed by the aforementioned Volkswagen BlueSport roadster concept. As previously reported, the R4 will use a smaller powerplant than the ones found in the Audi TT. This means that we will see a range of 1.4 TSI, 1.8 TSI, and 2.0TDI engines. The engine from the newly launched Audi TT RS might also be used in a powerful high-performance version of the R4.
The Audi R4 will be offered in both coupe and roadster versions. We should expect the official debut in the next two or three years.